PE firm agrees deal for dentistry and aesthetic treatments specialist | Central and East Deals News



A deal has been agreed for an affiliate of Sun European Partners to acquire DD Group, a UK and Ireland-based dental and medical aesthetics distributor and service provider which was formerly branded Dental Directory.

Palamon Capital Partners and IDH Group have entered into a binding agreement to sell DD Group. The deal is expected to complete in June.

The sale concludes phase one of Palamon’s investment plan to return IDH to a pure-play dental services company, following the firm’s reported £700m deal, in partnership with the management team of IDH, to acquire The Carlyle Group’s majority position in August 2021. 

DD has rapidly accelerated growth over the past three years under the leadership of chief executive Paul Adams, which has been underpinned by soaring demand for dentistry and aesthetic treatments.

IDH Group is the largest dental provider in the UK, offering dental treatments to more than four million patients every year through its network of almost 600 dental practices operating under its consumer brand {my}dentist.

Following the transaction {my}dentist will remain a customer of DD under long-term supply arrangements for dental products, equipment and engineering services.

Tom Riall, chief executive of IDH, said: “DD is an outstanding business with a strong track-record, a committed management team, and a clear plan to build on the success of the last few years. As well as being great news for DD, this sale will also provide {my}dentist with fresh investment to accelerate our growth plans, ensuring more patients get access to the affordable care they need, and helping us deliver on our ambition of being the best place to work in UK dentistry for all of our clinicians and practice teams.”

Fabio Massimo Giuseppetti, partner at Palamon, added: “We are delighted with the progress of our new partnership with IDH, which goes from strength to strength.  Our thanks go to Paul Adams and the management team of DD for their incredible work to institutionalise and diversify the business, establishing it as a national leader in healthcare distribution services and allowing us to accelerate our divestment plans. “

DD chief executive Paul Adams said: “We have ambitious plans at DD to consolidate our position as the leading provider of dental and medical aesthetics products and services in the UK and Ireland.

“This deal will help us to realise those plans, becoming the first choice across both sectors for clinical treatment solutions. Under this new ownership, we will have the financing and operational independence to continue expanding, support a growing number of customers, and pursue new markets across the UK, Ireland and beyond.”

The sale process was managed by DC Advisory.

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