OraCare Names Kristin Goodfellow as Chief Clinical Officer



OraCare is excited to name Kristin Goodfellow, RDH, to the position of Chief Clinical Officer.

OraCare was founded in 2009, by three dentists seeking to improve the standard of care in dentistry, patient hygiene, and overall oral health. Goodfellow became the company’s first full-time employee in 2015, and has been instrumental in driving rapid growth and industry leadership.

“Kristin first started working in one of my practices as a dental hygienist, and early on, I noticed the take-charge attitude, humor, and positive influence she brought to the clinical department. My team knew she had enormous potential to help shape the trajectory of the brand,” said CEO Dr. Robert Martino, who also owns and operates seven dental practices in West Virginia. “In the last several years, Kristin has become the public face of the company. She impresses us daily with her clinical knowledge and her drive to make impactful changes on the industry and has been instrumental in helping OraCare achieve rapid growth.”

Originally, from Pennsylvania, Goodfellow now calls the mountain state of West Virginia home. She graduated from West Virginia University with a bachelor’s degree in Communication Studies, then continued on to Allegany College of Maryland where she completed her degree in Dental Hygiene. During her hygiene program, Goodfellow was recognized with the Proctor & Gamble Preventative Dentistry Award, for her outstanding patient communications skills.

“I’m so proud of what the OraCare team has accomplished and am honored to assume the Chief Clinical Officer role,” said Goodfellow. “It’s mind blowing to consider where we come from over the last seven years and just how many practices and patients we have touched in that time.”

In addition to her responsibilities at OraCare, Goodfellow is an educator and hygiene thought leader. She has been a contributing author to many dental industry publications and is an accomplished speaker having presented at numerous national conferences and continuing education events. She currently holds positions on the RDH editorial advisory board and is a member of the Cellerant Best of Class Hygiene panel.

“Increasing the standard of care is the core of OraCare. Kristin is a true advocate of this, whether she’s working with provider practices or delivering one-on-one patient care,” said Dr. Martino. “She’s the obvious choice for our Chief Clinical Officer role which expands her responsibilities, reach, and impact in driving OraCare’s mission of improving dental hygiene and oral health.”


About OraCare

OraCare products are dedicated to raising the standard of care in dentistry through the development, production, and delivery of revolutionary products. Our unique partnership with the dental community is built upon the promise that you can only find our products in the dental office setting. Each product in our line is backed by real science and centered around the ingredient-activated chlorine dioxide. Our company was founded for dental professionals by dental professionals, so we understand the doctor-patient dynamic.

All of our products reflect a commitment to creating better patient health and advancing the dental profession in partnership with our providers.

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